Meet Your Partners for Accelerated Sustained Growth
Together, we’ll transform your vision and mindset to build brands and teams that truly resonate.
Our career journeys have intertwined, leading us to find our own hidden rabbit.
Working closely with our C-suite clients over the years, we’ve driven strategic growth as individual leaders, as duos, and now as a trio of growth partners.
It’s our shared passion for finding new growth that has brought us together again.
We’re especially excited to continue our journey, helping our clients’ businesses thrive as we grow together.
We’re ready to help uncover your next hidden rabbit, the breakthrough opportunities that will drive your business forward.
We’ve led business strategy and have grown teams working on top brands across a range of categories
Valya Kruk
Founding Partner
Valya is the growth strategist who brings your big picture ideas to life, helping to transform your vision and shift your thinking.
Passionate about guiding and challenging teams, she excels at building businesses from the ground up. Whether you’re a start-up founder or a CEO, Valya is the trusted sounding board who offers insightful advice and fresh perspectives.
As a successful entrepreneur, Valya co-owned TANK Worldwide, which was acquired by WPP/Grey Group. With its year-over-year, double-digit growth, TANK was heralded as one of the fastest-growing agencies.
In her role as Chief Strategy Officer, she designed and honed ThinkTANK, the transformational planning process that significantly contributed to the agency’s success, and that of its global clients.
To prepare for this consultancy journey with a newly sharpened perspective and to evolve her transformative planning process, Valya has been diving deep into her passions for neuroscience, innovation, and art.
She has mastered neuroscience for business at Wharton, leveraged AI for business strategy at MIT/ Sloan and Northwestern/ Kellogg, and explored creative thinking in fine arts through numerous courses taught by professional artists.
Drawing on over 30 years of experience across client, agency, and consulting roles, Valya has successfully led strategic initiatives in diverse sectors including Health, Beauty, Technology, Telecommunications, Financial Services, Automotive, Retail, Travel, Government, and Not-for-Profit.
With a keen ability to decode the complexities of industries, businesses, brands, and teams in transition, Valya quickly uncovers the core issues and creates actionable strategies to drive success.
Her expertise lies at the unique intersection of psychology, communications, and marketing. This blend allows her to address and solve even the most challenging business problems.
A true bibliophile, Valya curates an extensive collection of books on topics ranging from neuroscience, leadership, and creativity to design, art, and travel.
Curious about what book Valya’s reading next? Just ask.
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Laura Kunzelmann
Partner
Laura is a growth-oriented marketing leader known for her ability to simplify complex business goals into actionable, high-impact marketing strategies.
She’s also the expert to call when it comes to building operational models and strategically allocating resources to drive meaningful results.
She has a unique talent for guiding business leaders through both challenges and growth opportunities, motivating interdisciplinary teams to reach new heights.
A dynamic and visionary leader, Laura combines integrity, ambition, and a lively sense of humor, fostering a collaborative spirit that inspires excellence in those around her.
With over twenty-five years of experience, Laura is a former Partner at Grey NYC, where she was a key member of the senior leadership team consistently delivering year-over-year growth during her seventeen year tenure.
Most recently, Laura was a trusted advisor to the C-suite executives at the University of Pittsburgh Medical Center (UPMC), Pfizer Consumer Healthcare, and GSK.
Her healthcare expertise also spans retail pharmacy (Walgreens, Boots), health insurance (Aetna), OTC and Rx products, and emerging health technology.
Laura’s versatile background also includes experience across diverse categories, such as consumer goods, beauty (Sephora), corporate, spirits (Crown Royal, Ketel One Vodka), and entertainment (Disney).
No matter the industry, Laura defines and executes strategies that consistently drive revenue growth.
Grounded in a deep understanding of business imperatives, Laura leverages marketing as a pivotal tool for success.
A collegiate athlete, Laura loves the outdoors and continues to be very physically active as a hiker, skier, runner, tennis player, golfer and, most recently she has taken up surfing.
Laura’s passion for sports fuels her competitive spirit and inspires her to push her limits personally and professionally.
Curious about her next adventure? Just ask.
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Where do we fit? We fill the gaps.
Our approach fosters collaboration that often doesn’t occur naturally within organizations. We step in to bridge these gaps, offering expertise that can be scaled up or down as needed.
Simply put, we’re designed to work seamlessly with everyone.
We operate at the intersection of your internal teams and external partners to collaborate with venture capitalists, management and marketing consultants, digital transformation experts, communications agencies – including advertising, creative, digital, media, and public relations – as well as research firms, investment analysts, HR coaches, and meeting facilitators.
We’re Set Up To Work With
A Collective Of Experts
With decades of experience, our team has built an impressive network of experts. We know the right people and enjoy collaborating with the best.
Thomas Lecordier
Head of Our Collective
In his role as Chief Commercial Officer at TANK Worldwide/WPP/Grey Health, Thomas led the company through five consecutive years of high growth, forging strong partnerships with industry giants like Eli Lilly, GSK, and Pfizer. Thomas is no stranger to navigating complexity. His specialty lies in creating and leading strategies within highly regulated industries, particularly in Health and Government.
He also brings deep expertise in tech and digital transformation, passionately leading clients and their teams through complex, multi-step projects. Thomas has recently spearheaded AI initiatives for Shingrix US (GSK) and completed the AI Strategies for Growth program at Northwestern/Kellogg School of Management. He was also at the leading front of digital marketing transformation for brands like P&G’s Swiffer (EMEA) and Carnival’s Costa Cruises (EMEA) helping teams navigate the shift to digital and social always-on strategies.
Our collective includes Chief Medical Officers, Biomedical Strategists, Customer Experience specialists, Social Media experts, Retail professionals, Creative Thinkers, Artists, Photographers, Architects, and more.
Together, we uncover unique insights that enrich our recommendations and unlock growth for your business.
