Meet Your Growth Partners for Accelerated Sustained Growth
Together, we’ll transform your vision and mindset to build brands and teams that truly resonate.
Our career journeys have intertwined, leading us to find our own hidden rabbit.
It’s our shared passion for finding new growth that has brought us together again. We’re especially excited to continue our journey, helping our clients’ businesses thrive as we grow together.
We’re ready to help uncover your next hidden rabbit, the breakthrough opportunities that will drive your business forward.
Valya Kruk
Founding Partner
Valya is an innovative growth strategist and accomplished entrepreneur who brings big picture ideas to life, helping to transform vision into action and shift thinking in bold new ways.
Passionate about inspiring, guiding, and challenging teams, Valya is the expert to create the conditions for breakthrough insights to appear—masterfully connecting pieces and aligning teams to move forward with confidence and clarity.
She also excels at building businesses from the ground up. Whether you’re a start-up founder or a CEO, Valya is the trusted strategic partner, offering fresh perspectives and insightful guidance.
As a co-owner of TANK Worldwide, Valya helped drive year-over-year, double-digit growth, leading to its acquisition by WPP/Grey Group. Heralded as one of the fasted-growing agencies, TANK thrived under her strategic leadership.
In her role as Chief Strategy Officer, she designed and refined ThinkTANK, the transformational planning process that propelled the agency’s success—and that of its global clients.
To evolve her strategic approach, Valya has been immersing herself in neuroscience, innovation, and art—deepening her expertise and sharpening the consultancy’s impact.
She has mastered neuroscience for business at Wharton, AI for strategy at MIT Sloan and Northwestern Kellogg, and creative thinking in fine arts through courses led by professional artists.
With over 30 years of experience across client, agency, and consulting roles, Valya has successfully led strategic initiatives inn industries Health (Rx, Specialty, OTC, Biotech), Wellness, Beauty, Tech, Telecom, Financial Services, Automotive, Retail, Travel, Government, and Nonprofit.
Known for her keen ability to decode the complex challenges of industries, businesses, brands, and teams in transition, she uncovers core issues and creates actionable strategies to drive success.
Her unique perspective sits at the intersection of marketing, psychology, and communications, enabling her to tackle even the most complex business problems.
A true bibliophile, Valya curates an extensive book collection spanning leadership, innovation, neuroscience, creativity, design, art, and travel.
Curious about what book Valya’s reading next? Just ask.
Laura Kunzelmann
Partner
Laura is a growth-oriented marketing leader known for her ability to simplify complex business goals into actionable, high-impact marketing strategies.
Laura is also the expert to call when it comes to building operational models and strategically allocating resources to drive meaningful results.
She has a unique talent for guiding business leaders through both challenges and growth opportunities, motivating interdisciplinary teams to reach new heights.
She believes that strategy alone isn’t enough—it’s the ability to translate plans into action that drives true business impact.
By bridging gaps in alignment and inspiring teams around a shared purpose, she ensures that strategies not only gain traction but also energize and empower those responsible for bringing them to life.
A dynamic and visionary leader, Laura combines integrity, ambition, and a lively sense of humor, fostering a collaborative spirit that inspires excellence in those around her.
With over twenty-five years of experience, Laura is a former Partner at Grey NYC, where she was a key member of the senior leadership team consistently delivering year-over-year growth during her seventeen year tenure.
Most recently, Laura was a trusted advisor to the C-suite executives at the University of Pittsburgh Medical Center (UPMC), Pfizer Consumer Healthcare, and GSK.
Her healthcare expertise also spans retail pharmacy (Walgreens, Boots), health insurance (Aetna), OTC and Rx products, and emerging health technology.
Laura’s versatile background also includes experience across diverse categories, such as consumer goods, beauty (Sephora), corporate, spirits (Crown Royal, Ketel One Vodka), and entertainment (Disney).
No matter the industry, Laura defines and executes strategies that consistently drive revenue growth.
Grounded in a deep understanding of business imperatives, Laura leverages marketing as a pivotal tool for success.
A collegiate athlete, Laura loves the outdoors and continues to be very physically active as a hiker, skier, runner, tennis player, golfer and, most recently she has taken up surfing.
Laura’s passion for sports fuels her competitive spirit and inspires her to push her limits personally and professionally.
Curious about her next adventure? Just ask.
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Mirisa Prasin
Featured Partner
Mirisa is a seasoned growth strategist and transformational business leader with deep expertise in navigating complex markets, high-stakes decisions, and large-scale transformations.
Her expertise in developing leadership capabilities and building high-trust, high-impact teams is a proven accelerator for C-suite leaders driving sustained growth.
She helps leadership teams turn alignment into momentum, fostering high-performance cultures that deliver lasting results.
What sets Mirisa apart is her ability to align strategy with people—creating the conditions for teams to execute faster, adapt better, and perform at their best.
A former Fortune 500 executive with over twenty years in the Life Sciences sector, Mirisa has overseen $2B in revenue and led organizations of 1,000+ employees through turnarounds, rapid expansion, game-changing product launches, and industry-defining shifts across North America, South America, and Europe.
As Chief Commercial Officer, she led market expansion, strategic repositioning, and large-scale restructuring—delivering double-digit growth in highly competitive, regulated industries.
Her ability to decode business complexities, shift perspectives, and create clearer, more effective paths to growth makes her a sought-after strategic partner for executives who are navigating uncertainty, transformation, or expansion.
Blending corporate leadership with entrepreneurial agility, Mirisa helps leadership teams move from strategy to execution with greater speed, confidence, and impact—by aligning goals, strategies, and, most importantly, people.
A trusted strategic partner, Mirisa works with CEOs and executive teams to help navigate change and uncover opportunities through fresh perspectives, aligned leadership, and the power of people to bring strategy to life.
She believes that the most powerful growth engine isn’t just a well-crafted plan—it’s the people who bring strategy to life.
Her approach is grounded in the idea that strategy succeeds when teams are engaged, aligned, and empowered to act.
Beyond work, Mirisa enjoys reading, swimming, and taking long walks.
Curious about her next move? Just ask.
https://www.linkedin.com/in/mirisaprasin
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Where do we fit? We fill the gaps.
Our approach fosters collaboration that often doesn’t occur naturally within organizations. We step in to bridge these gaps, offering expertise that can be scaled up or down as needed.
Simply put, we’re designed to work seamlessly with everyone.
We operate at the intersection of your internal teams and external partners to collaborate with venture capitalists, management and marketing consultants, digital transformation experts, communications agencies – including advertising, creative, digital, media, and public relations – as well as research firms, investment analysts, HR coaches, and meeting facilitators.
We’ve led business strategy and have grown teams working on top brands across a range of categories
We’re Set Up To Work With
A Collective Of Experts
With decades of experience, our team has built an impressive network of experts. We know the right people and enjoy collaborating with the best.
Thomas Lecordier
Head of Our Collective
In his role as Chief Commercial Officer at TANK Worldwide/WPP/Grey Health, Thomas led the company through five consecutive years of high growth, forging strong partnerships with industry giants like Eli Lilly, GSK, and Pfizer. Thomas is no stranger to navigating complexity. His specialty lies in creating and leading strategies within highly regulated industries, particularly in Health and Government.
He also brings deep expertise in tech and digital transformation, passionately leading clients and their teams through complex, multi-step projects. Thomas has recently spearheaded AI initiatives for Shingrix US (GSK) and completed the AI Strategies for Growth program at Northwestern/Kellogg School of Management. He was also at the leading front of digital marketing transformation for brands like P&G’s Swiffer (EMEA) and Carnival’s Costa Cruises (EMEA) helping teams navigate the shift to digital and social always-on strategies.
Our collective includes Chief Medical Officers, Biomedical Strategists, Customer Experience specialists, Social Media experts, Retail professionals, Creative Thinkers, Artists, Photographers, Architects, and more.
Together, we uncover unique insights that enrich our recommendations and unlock growth for your business.
