Meet Valya Kruk
and Thomas Lecordier,
your duo for growing at full speed
Our career journeys have been intertwined.
As graduates from McGill’s MBA program, we soon found ourselves collaborating on global brands at Publicis NA.
Our paths crossed again, this time working side by side to drive extraordinary year-over-year growth at TANK Worldwide/Grey/WPP.
We’re especially excited to continue our journey – helping our clients’ businesses thrive as we grow together.
We’re ready to help uncover your next hidden rabbit, the breakthrough opportunities that will drive your business forward.
Valya Kruk, Co-Founder
Chief Strategy Officer
Valya is the growth strategist who brings your big picture ideas to life, helping to transform your vision and shift your thinking.
Passionate about guiding and challenging teams, she excels at building businesses from the ground up. Whether you’re a start-up founder or a CEO, Valya is the trusted sounding board who offers insightful advice and fresh perspectives.
With a keen ability to decode the complexities of industries, businesses, brands, and teams in transition, Valya quickly uncovers the core issues and creates actionable strategies to drive success.
Her expertise lies at the unique intersection of psychology, communications, and marketing. This blend allows her to address and solve even the most challenging business problems.
Drawing on over 30 years of experience across client, agency, and consulting roles, Valya has successfully led strategic initiatives in diverse sectors including Health, Biotech, Beauty Technology, Telecommunications, Financial Services, Automotive, Retail, Travel, Government, and Not-for-Profit.
As a successful entrepreneur, Valya co-owned TANK Worldwide, which was acquired by WPP/Grey Group. In her role as Chief Strategy Officer, she designed and honed the immersive, transformational planning process that significantly contributed to the agency’s success and that of its global clients.
To prepare for this consultancy journey with a newly sharpened perspective, Valya has been diving deep into her passions for neuroscience, innovation, and art. She has mastered neuroscience for business at Wharton, leveraged AI for business strategy at MIT/ Sloan and Northwestern/ Kellogg, and explored creative thinking in fine arts through numerous courses taught by professional artists.
A true bibliophile, Valya curates an extensive collection of books on topics ranging from neuroscience, leadership, and creativity to design, art, and travel. She is also an interior design enthusiast, always eager to bring her touch to projects.
Curious about what book Valya’s reading next? Just ask.
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Thomas Lecordier, Co-Founder
Chief Commercial Officer
Thomas is your go-to leader for scaling growth with a human touch. He thrives on building brands and teams that stand out and resonate.
With over 30 years of experience as a client partner, Thomas has worked across both Europe and North America at some of the world’s leading network advertising agencies, including Publicis, Leo Burnett, and WPP/Grey.
Thomas is no stranger to navigating complexity. His specialty lies in creating and leading strategies within highly regulated industries, particularly in Health and Government. He also brings deep expertise in Tech and Digital Transformation, passionately leading clients and their teams through complex, multi-step projects.
In the past year, Thomas has spearheaded AI initiatives for GSK Global and completed the AI Strategies for Growth program at Northwestern/ Kellogg School of Management.
In his role as Chief Commercial Officer at TANK Worldwide/WPP/Grey Health, Thomas led the company through five consecutive years of high growth, forging strong partnerships with industry giants like Eli Lilly, GSK, and Pfizer.
Thomas is dedicated to deeply understanding our clients’ unique needs, listening closely to ensure their goals are fully realized. Leading with a collaborative mindset, Thomas navigates the complexities of growth by staying adaptable and forward-thinking.
He anticipates the needs of integrated teams and consistently adjusts strategies to meet evolving client objectives.
Throughout his career, clients have particularly appreciated Thomas’ genuine sense of partnership and his solution-oriented mindset, as well as his honesty and transparency.
Thomas’ endless curiosity and diversity of thought will make him deep dive into your business to elevate your brands. Curiosity fuels his imagination.
Beyond his professional achievements, Thomas is an avid architectural photographer whose work has been exhibited in Paris and Montreal. His passion for photography takes him around the world, where he captures and curates visual conversations between modern architectural marvels.
Curious about his next trip? Just ask.
We’re Set Up To Work With
A Collective Of Experts
Our collective is a growing roster of experts on demand – colleagues with whom we enjoy collaborating – and includes Chief Medical Officers (Pharma and BioTech), Biomedical Strategists, Customer Experience experts, Social Media experts, Retail experts, Creative Thinking experts, Artists, Photographers, Architects and many more. Together, we uncover unique insights that enrich our recommendations for your business and unlock growth.
